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This web site thelinkleash.com states the following, "The Link Leash is simply the best hands free leash." Our analyzers noticed that the website also said " For jogging, hiking, and everyday walks! Guaranteed not to break, even on the strongest pullers! The Link Leash is the last leash youll ever want to own! Use HANDS FREE for." The Website also said " No more hanging onto a leash and either having to hold your hand still or jerking your dog around due to the natural motion of your hands! Keep your hands free for better balance and the ability to get a drink of water or much on some trail mix! At The Dog Park." The website's header had dog as the most important optimized keyword. It is followed by leash, leashes, and leather which isn't as highly ranked as dog.